Pinterest, the online social pinboard service, is an interesting phenomenom to me. It has been said, perhaps only a little unfairly, that the only people on Pinterest are planning a wedding or wishing to plan a wedding. While planning and dreaming about weddings and other events are a large part of Pinterest, there is a lot of activity around planning your next (or dream) vacation, finding recipes to (maybe someday) try, finding motivation to lose weight or accepting your body (depending on which side of that fence you are), furnishing your (existing or dream) home, and just generally feeling creative (sometimes, as the frequently repinned e-card says, without actually doing anything). The Pinterest demographic does certainly skew towards creative females and this is exactly what I find intriguing. A quick survey of popular pins that relate to architecture and place reveals an interesting trend - there is a much higher percentage of traditional leaning design than you find in other design centered forums. What does this mean? I think it has several implications.
First, I think that the disconnect between the pins on Pinterest and the celebrated designs of other forums suggests a lack of engagement from the architectural profession. I think that Pinterest is much more representative of the general population than most design specific communities in that it is neither curated nor specifically about design. It is normal people pinning things that interest them, inspire them, or relate to a specific project or event they are involved in. Architecture is such a limited part of Pinterest precisely because it is normal people. Normal people have weddings to plan. They have parties to plan. They have vacations to dream about and homes to decorate. And those last two categories start to touch on what people look for in place and building. From what I have observed, the places and buildings that inspire these regular people are quite a bit different from the places and buildings that are celebrated in architectural magazines and design focused web sites and are not anything like the projects that collect professional awards. This belies a fundamental disconnect between the profession and the people the profession serves - a design elite out of touch with the public.
Next, I would categorize the overall feeling of what gets pinned as being very human by which I mean they appeal to our humanity. The quaint, the cute, the handmade, the homey - these are all feelings we get about the essential humanity of the places, buildings, and objects we interact with. The things that seem to inspire the Pinterest community are things that speak to our fundamental humanity - our desire for places and buildings that nurture, that connect us to our place and each other, that ground us in our community and our planet, that speak to our souls and have character, that are loveable. What I think this shows is a desire to be intimate with our surroundings - to not just exist in anonomous space but to thrive in a place. This intimacy, this connection with the places, buildings, and objects we interact with, can only be accomplished through a celebration of humanity that embraces the local cultures, climate, and traditions.
Finally, I think that the pins you find when you expand beyond the realm of design only serve to reinforce the previous two points. The photography section is full of pins celebrating humanity - human emotions, human experiences, sometimes just the human form. The travel section is full of interesting and vibrant human places. Each section, in its own way celebrates some aspect of being human.
Pinterest is a vibrant community of people celebrating life and the human spirit. Whether it is finding the inspiration for your next hairstyle or planning your next vacation, Pinterest is a collection of the little daily celebrations of life - the reminders of our humanity. Though I don’t fit the stereotype, I am on Pinterest and I enjoy using it. I am mostly a repinner, but I have found some really interesting and beautiful things. Feel free to follow me as I pin and repin my own celebrations of humanity, particularly the humanity of place.