The Illusion of Simplicity

Michael Shane, writing for The Verge:

You’ve almost certainly never heard of Peter Belanger, but you’ve definitely seen his photographs. In fact, you may even see his work every day, and it’s likely that you own some of his most famous subjects. Belanger is the man behind some of Apple’s most iconic product images, a San Francisco-based product photographer at the top of his field. Apple is but one of his clients — he’s done work for everyone from eBay and Nike to Pixar and Square — and we sat down with Peter to talk about his work, his background, and some very, very expensive gear.

This is a really great profile of an incredible artist. Perfection is hard work. But worth it.