Friday
Aug102012
The Credible Typeface
Posted on August 10, 2012 | ∞
Errol Morris, writing for the New York Times, contemplates the effects of typefaces on perceived credibility:
The conscious awareness of Comic Sans promotes — at least among some people — contempt and summary dismissal. But is there a font that promotes, engenders a belief that a sentence is true? Or at least nudges us in that direction? And indeed there is.
It is Baskerville.
Intriguing.
via Daring Fireball
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Reader Comments (2)
Interesting name, "Baskerville." I wonder how they choose it. You know there is a Sherlock Holmes story called "The Hound of Baskerville"
The font was named after the designer, John Baskerville.