Friday
Aug102012

The Credible Typeface

Errol Morris, writing for the New York Times, contemplates the effects of typefaces on perceived credibility:

The conscious awareness of Comic Sans promotes — at least among some people — contempt and summary dismissal. But is there a font that promotes, engenders a belief that a sentence is true? Or at least nudges us in that direction? And indeed there is.

It is Baskerville.

Intriguing.

via Daring Fireball

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Reader Comments (2)

Interesting name, "Baskerville." I wonder how they choose it. You know there is a Sherlock Holmes story called "The Hound of Baskerville"

August 11, 2012 at 12:12 PM | Unregistered CommenterJamie

The font was named after the designer, John Baskerville.

August 16, 2012 at 5:33 PM | Unregistered CommenterMDW

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