Giving it Away

Topic Simple put together a video about the great paradox of the design world - people expect us to work for free. Unfortunately, this is a growing trend but it only works if we let it. In the architecture world, it’s not uncommon for a client to shortlist down to 4–5 firms and then have an unpaid “design competition” to determine the winner. These competitions can be very involved costing all teams into 6 figures worth of spec work and only one team will end up with the contract! This is just wrong. Let’s stop giving away our expertise for free!