The Rio Font

Kelsey Campbell-Dollaghan, writing for Fast Company, reports that the official typeface for the Rio 2016 Olympic Games has been chosen:

The dust has only just settled on London, but the Rio ‘16 committee has already finalized the typography of the next summer games. Designed by Dalton Maag, the office of venerable Swiss typographer Bruno Maag, the font represents an about-face for Olympic type design. Maag’s 5,448 character brush script is organic where London’s was jagged, joyful where London’s was “dissonant,” and expressive where London’s was tightly wound.

I like it. I think it fits the character of the host city and exudes a friendliness and energy that is good for the games. Here’s a video introducing the font: