Speaking of experimenting on the poor, Brad Pitt and his Make it Right foundation have provided a great example of what not to do. While the intentions were good, the results reek of arrogance and ego - an alien aesthetic foisted upon an optionless neighborhood by an experimenting design elite backed by fame and fortune. There is no coherent vocabulary or consistent attitude toward the street and neighborhood. There is no sense of place or tradition that ties back to the city. There is no placemaking. It just seems like a jumbled mess of techno-green and arbitrary modernism.
As Fred Bernstein wrote for the New York Times:
Nearby, an angular house by GRAFT, a multinational architecture firm, features a porch enclosure that looks as though it had been cracked open by a storm, an unfortunate visual resonance. A house by the Japanese architect Shigeru Ban has a private courtyard space between the living room and bedrooms, but none of the detailing that would make it feel like a part of New Orleans.
Indeed, the houses seem better suited to an exhibition of avant-garde architecture than to a neighborhood struggling to recover. A number of designers I talked to, some of whom had visited the neighborhood, lamented the absence of familiar forms that would have comforted returning residents.
James Dart, a Manhattan-based architect who was born and raised in New Orleans, described the houses as “alien, sometimes even insulting,” adding, “the biggest problem is that they are not grounded in the history of New Orleans architecture.” But, like other architects I spoke to, he expressed admiration for Mr. Pitt. “He deserves a great deal of credit,” Mr. Dart said, adding that Mr. Pitt had “done more for New Orleans” than any government agency.
Or Rebecca Firestone, for The Architect’s Take:
We feel that this is a wasteful approach, for several reasons. Although 150 new dwellings is a good start, each of these homes is costing two or three times as much to build as a less ostentatious building would. And taking longer, too. They’re all designed by prominent national architects, selected by invitation. […]
The Make It Right initiative didn’t go for simple pedestrian solutions designed by Army engineers. Nor did they sponsor an open design competition. Instead, Brad Pitt teamed with Graft Architecture and two other firms, to assemble a list of hand-picked “name” designers. Although the criteria included an interest in New Orleans and sustainability, the resulting designs often look like they’re from Mars.
This seems like such a wasted opportunity. What a shame!